Walmart // Famous Cars
2019 One Show - Merit Award
2019 Cannes Film Lions - Shortlist
2019 Cannes Entertainment Lions - Shortlist
2019 D&AD - Shortlist
2019 Cannes Film Lions - Shortlist
2019 Cannes Entertainment Lions - Shortlist
2019 D&AD - Shortlist
Challenge:
While every other brand was launching delivery services, Walmart was launching their online grocery pickup service. To compete against the endless grocery delivery options they needed to make a big splash.
While every other brand was launching delivery services, Walmart was launching their online grocery pickup service. To compete against the endless grocery delivery options they needed to make a big splash.
Solution:
We launched their drive-in pickup service with the most epic crossover of famous cars ever put on screen during the most epic commercial break of the year - the Super Bowl. We showed America - if Walmart Grocery Pickup is good enough for Batman, Bumblebee and Kitt - it’s good enough for you.
We launched their drive-in pickup service with the most epic crossover of famous cars ever put on screen during the most epic commercial break of the year - the Super Bowl. We showed America - if Walmart Grocery Pickup is good enough for Batman, Bumblebee and Kitt - it’s good enough for you.
The film went viral at launch, with over 20 million views in 24 hours, and 700 million impressions in a week. Walmart’s e-commerce sales rose
43%, with over one million app downloads in January alone. It was one of the most talked about spots of the night, driving discussion online about all the different cars people spotted (or thought they spotted).
43%, with over one million app downloads in January alone. It was one of the most talked about spots of the night, driving discussion online about all the different cars people spotted (or thought they spotted).
