As Group Creative Directors at BBH, Peter and Alan lead PSOne, the bespoke Publicis Groupe solution for The J.M. Smucker Company, across iconic American brands, including Jif, Smucker’s, Café Bustelo, Dunkin, Folger's, Milk-Bone, Pup-Peroni, Meow Mix, and the Hostess portfolio.
The team, who have been creative partners for over 13 years, is the brains behind some of the most breakthrough, effective, and award-winning work on the PSOne account, including the launch of the That Jif’ing Good platform, #SaveTheCelery, Jif vs. Gif, and The Lil Jif Project, which has been recognized with over 30 international awards including a Cannes Gold Lion and a D&AD Yellow Pencil. Additionally, their epic film “Famous Cars” for Walmart was recently named the “16th best Super Bowl commercial of all time” by CBS.
Since arriving in New York in 2016 from Sydney, Australia, Peter and Alan have gained industry recognition working at several agencies across Publicis Groupe. In 2022, D&AD named them both among the Top 20 Executive Creative Directors in the world.