Subaru // W-Wah-X
New campaign for Subaru WRX in collaboration with Melbourne musician Harts. We were tasked to broaden
the appeal of the WRX and take it to a new audience, while still keeping the iconic attitude Subaru purists love.
THE IDEA:
Replace a WRX accelerator pedal with a legendary “wah” guitar effects pedal then invite gun-guitarist Harts
to play fast and loud. The result being a live music performance, with the WRX being both driven and used
as an instrument simultaneously.
the appeal of the WRX and take it to a new audience, while still keeping the iconic attitude Subaru purists love.
THE IDEA:
Replace a WRX accelerator pedal with a legendary “wah” guitar effects pedal then invite gun-guitarist Harts
to play fast and loud. The result being a live music performance, with the WRX being both driven and used
as an instrument simultaneously.
