Uber Eats // The Man Laroi
Director: Steve Ayson
In 2026, we were tasked with evolving Uber Eats’ iconic “Get Almost, Almost Anything” brand platform, with one extra ask: make it quintessentially Australian. The only issue? We were following a truly global superstar in Cher, and Australians aren’t typically known for producing personalities of that stratospheric calibre… until we remembered our own homegrown, Grammy-nominated, multi-platinum global phenomenon.
Enter: The Kid LAROI.
The campaign taps directly into the self-deprecating, “be careful what you wish for” humour that has become the heartbeat of the platform.
// BTS
In partnership with Odd Studios and director Steve Ayson we achieved four different stages of aging with hyper-realistic practical effects captured fully in camera.
// Digital/Social