Uber Eats // Jim Courier, Courier
In Australia, the Australian Open isn’t just another sporting event; it’s the cultural peak of summer, the closest thing we have to our own Super Bowl... And we were tasked with becoming the tournament's most talked-about brand. No biggy.
So when we asked ourselves who could deliver on a brief that big, the answer was staring us right in the face. The one name synonymous with both tennis and delivery. Jim Courier.
For this campaign, we indulged in a little revisionist history to reveal where Jim’s true passion has always been hiding (spoiler: it’s literally in his surname). What if the voice of the Australian Open wasn’t just calling the action… but finally answering his destiny?
// Mockumentary Film
In the hero film, Courier swaps his commentary headset and courtside chair for a backpack and delivery bag. He hits the streets with the same intensity he brought to the baseline, navigating Melbourne’s neighbourhoods and serving up orders with precision.
// OOH
// Social