Uber Eats // Bag It
In 2026, we launched a series of massive special out-of-home builds that communicated, in the most brutally simple way, Uber Eats' promise of delivering almost, almost anything. We realized that almost, almost every outdoor ad you pass is advertising something you can get on Uber Eats. Add a bag to those ads, and they become an iconic, playful reminder of the platform's enormous offering.
