Quest // It's Basically Cheating
Challenge:
The people who knew Quest loved them. Unfortunately, as the category was growing, they were getting lost in the sea of other protein brands. So we had to turn them from an insider secret to widely in-demand, from a great product to a kickass brand.
The people who knew Quest loved them. Unfortunately, as the category was growing, they were getting lost in the sea of other protein brands. So we had to turn them from an insider secret to widely in-demand, from a great product to a kickass brand.
Insight:
The category glamorized the grind. Other brands acted like excruciating work is something to aspire to. But we realized that’s not the case at all. In fact, most people would take any lifehack if it means reaching their goals without losing out on other aspects of their lives.
The category glamorized the grind. Other brands acted like excruciating work is something to aspire to. But we realized that’s not the case at all. In fact, most people would take any lifehack if it means reaching their goals without losing out on other aspects of their lives.
Idea:
Quest snacks are the ultimate cheat code to success. You can cheat on nacho chips with…nacho chips. Or peanut butter cups with…peanut butter cups. Even birthday cake cookies with…birthday cake cookies. Because Quest is big on protein, low on sugar, and huge on flavor. It’s basically cheating.
Quest snacks are the ultimate cheat code to success. You can cheat on nacho chips with…nacho chips. Or peanut butter cups with…peanut butter cups. Even birthday cake cookies with…birthday cake cookies. Because Quest is big on protein, low on sugar, and huge on flavor. It’s basically cheating.
// Teaser Film
// Contextual OOH
