Quest // It's Basically Cheating
The people who knew Quest loved them. Unfortunately, as the category was growing, they were getting lost in the sea of other protein brands. So we had to turn them from an insider secret to widely in-demand, from a great product to a kickass brand.
The category glamorized the grind. Other brands acted like excruciating work is something to aspire to. But we realized that’s not the case at all. In fact, most people would take any lifehack if it means reaching their goals without losing out on other aspects of their lives.
Quest snacks are the ultimate cheat code to success. You can cheat on nacho chips with…nacho chips. Or peanut butter cups with…peanut butter cups. Even birthday cake cookies with…birthday cake cookies. Because Quest is big on protein, low on sugar, and huge on flavor. It’s basically cheating.
The category glamorized the grind. Other brands acted like excruciating work is something to aspire to. But we realized that’s not the case at all. In fact, most people would take any lifehack if it means reaching their goals without losing out on other aspects of their lives.
Quest snacks are the ultimate cheat code to success. You can cheat on nacho chips with…nacho chips. Or peanut butter cups with…peanut butter cups. Even birthday cake cookies with…birthday cake cookies. Because Quest is big on protein, low on sugar, and huge on flavor. It’s basically cheating.
// Launch Film
// Times Square Take Over
The great thing about Quest is you can cheat on your usual indulgent treats with the same indulgent treats for a fraction of the calories. So, what better way to bring that to life than by buying media right outside your old flames home. Placed OOH ads for Quests chocolate covered candies and peanut butter cups across the street from the world famous M&M's and Reeces stores in Times Square, New York.
// Teaser Film
// Digital/Social
