Milk Bone X Jif // Collab
Collab culture has been completely oversaturated in recent years. What was once unexpected and exciting is now expected, gratuitous and downright boring. But in 2024 there was a collab to be excited about again. The number one dog treat in America and the number one peanut butter in America teamed up to create Peanut Buttery Bites - one of the biggest brand collabs but a product that consumers had been crying out for and truly made sense. The problem was there's with so many nonsensical brand collabs out there, how would this incredible product cut through the noise? By completely taking the piss out of collab culture altogether.
// Fragrance Launch Film
Long before the Milk Bone X Jif collab line dropped we teamed up with Tom Kuntz to launch a film on TV and cinema that dramatised a fake collab between Milk Bone and Jif, a dog treat meets peanut butter fragrance, only to reveal the true collaboration to be the Peanut Buttery Bites. In true Tom Kuntz and fragrance commercial style, the film was a batshit insane fever dream that was impossible to forget.
Director: Tom Kuntz
// Collab Drop Teaser
// Collab Drop Activation
// Digital Experience
