J. M. Smucker // Brand Platform Campaigns
From 2019-2024 we worked on and eventually led the J. M. Smucker account - the parent company for some of the biggest and most iconic brands in America including Jif, Milk Bone, Folger’s, Meow Mix, Twinkies, Dunkin. In the beginning we faced a huge problem (and opportunity), most of these brands were in heavy decline and had become stale, dated, forgettable, and no longer relevant. So, in year 1 we pulled off one of the biggest simultaneous transformations of a portfolio of brands in FMCG history by transforming these forgotten gems into fresh, culturally relevant and once again iconic brands.
These are some honorable mentions from over the years.
These are some honorable mentions from over the years.
Smucker's // Father Nature
Milk Bone // More Dog
Meow Mix // Meow Re-Mix: Tabby 5
Pup-peroni // Be Your Best Friend's Best Friend
Dunkin // The Home With Dunkin Is Where You Want To Be