Jif // Save The Celery
2024 One Show - Bronze Pencil - Creative Commerce
2024 One Show - Merit - Integrated
2025 Clios - Bronze - Creative Commerce
// Launch Film
In true PSA fashion, Celery Sorrows chronicles the cruel fate that awaits the celery served with wings. Throughout the film, we humanize this vegetable, watching as it’s heartlessly discarded to the point in which people want to save it.
